FILTER: ALL DESIGN ART

Be the Cascade
2022

Be the Cascade is a Meanjin-based event collective dedicated to building community through music and art. Their mission is to create a positive ripple effect—or "cascade"—by supporting local causes such as flood relief, mental health initiatives, and female artistry through their events.

The project aimed to develop a refreshed brand identity that effectively conveys their mission and values across both digital and print platforms. This included designing a cohesive visual identity and merchandise that embody the meaning behind the name, emphasising their focus on creativity and community impact.

A key element of the new branding was the development of a grid-based shape system. This flexible design feature visually represents the dynamic, flowing nature of a cascade and serves as a versatile framework for creating consistent brand templates for various print and digital uses.

VISUAL IDENTITY MERCH SOCIAL MEDIA TEMPLATES

I acknowledge the Wurundjeri Woi Wurrung peoples, the Traditional Custodians of the land on which I work and create in Naarm (Melbourne). I pay my respects to the many First Nations and their Elders — past, present and emerging. Sovereignty has never been ceded. It always was and always will be, Aboriginal land.

OLA JAROSZ